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Heroes of 2025: Matt Clayton, Coventry City Council

Heroes of 2025: Matt Clayton, Coventry City Council

by Geoff Hinkins | Dec 11, 2025 | Being IMPOWER

We are delighted to recognise Matt Clayton as one of our Heroes of 2025 for his commitment to improving the lives of children and young people in Coventry. Throughout this year, we have had the privilege of working closely with Matt and colleagues at Coventry City...

To drive better outcomes at the health and care interface, changing behaviour is key

by Geoff Hinkins | Dec 15, 2020 | Adult social care

Our recent North-West Learning Collaborative masterclass highlighted the need to look beyond structure and process We were delighted to be asked by the North-West Learning Collaborative* to host a masterclass on Inspiring Behavioural Change: how systems can better...

3 tips for applying behavioural science to public services messages

by Geoff Hinkins | Apr 28, 2020 | Health, Local government transformation

Behavioural science is key to shaping communications – particularly during a crisis. The Government’s response to the Covid-19 pandemic has brought behavioural science into the spotlight again, with sometimes negative opinions aired in the press on the...
Don’t be surprised if ‘service users’ expect to use services

Don’t be surprised if ‘service users’ expect to use services

by Geoff Hinkins | Jan 21, 2020 | Adult social care

People act up (or down) to the labels applied to them by others – it’s important to get the labelling right. We often run workshops with staff in adult social care on the use of strengths-based language and behavioural science, to explore the factors that...

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